RE/MAX Executive Realty



Posted by RE/MAX Executive Realty on 12/30/2018

If you've recently put your home on the market -- or are considering doing so in the near future -- home staging is a priority which will soon take front and center!

Since "presentation is everything" when trying to catch the interest of prospective buyers, it's crucial to be able to see things through their eyes.

Unfortunately, being able to accomplish that objective is next to impossible because, as a homeowner, you're looking at your home and property through a completely different lens than the rest of the world. The longer you've lived in your home, the more your objectivity is compromised.

Here are a few reasons why it's really difficult to "see the forest for the trees" when it comes to home staging:

First of all, there's the emotional aspect of owning a home and seeing your life unfold there over a period of years. That's especially true for first-time homeowners, parents of growing children, and people who have sunk a lot of money, time, and energy into improvements and customization. Once you've added personal touches to your home to reflect your own tastes, personality, and lifestyle, you're viewing your home through a unique perspective that may cloud your objectivity as a home seller.

Solution: Think Like a Business Owner

For the same reason business owners and executives hire outside consultants to tell them how to improve management efficiency or profitability, home sellers often need professional marketing guidance from a real estate agent or home staging consultant. Getting input from home decorators, landscapers, or home improvement contractors may also provide you with helpful ideas, but their recommendations may not always be the most economical and cost effective.

When staging your home to enhance eye appeal and attract the most potential buyers, a good guiding principle to keep in mind is ROI or "return on investment." While you don't want to sink more money into sprucing up and staging your home than necessary, you do want to cast it in its best possible light. Depending on how recently your home has been updated or improved, your investment in home staging may be relatively inexpensive. On the other hand, if you haven't updated, repaired, or made improvements for more years than you care to remember, the cost of making your home irresistible to buyers may be a lot higher!

One More Scenario

If your tastes could be described as eclectic, "off the wall", or otherwise out of the mainstream, you might need to consider a major overall in the look and feel of your property. Unless you're lucky enough to have it be a "sellers' market" at the time you're putting your house up for sale, it's generally advisable to make your home appealing to as wide a range of potential buyers as possible. An experienced real estate professional is usually in the best position to provide the guidance you need to accomplish that key objective.





Posted by RE/MAX Executive Realty on 6/24/2018

Although preparing your house for a real estate showing can be hectic, there are ways to make it easier and less stressful. One source of stress for many people is that nagging feeling that they're forgetting to do something important.

Admittedly, overlooking some things could result in lost sales or even lost valuables, but a little advance planning and organization can help prevent those problems from happening.

The solution is to create a checklist of important reminders and tasks you have to complete before leaving the house. Your real estate agent will provide helpful guidance and tips on effectively preparing your house for showings.

Putting Your Best Foot Forward

When your house is up for sale and it's being actively marketed, appointments with prospective buyers are sometimes made on the spur of the moment. While real estate agents will be scheduling the appointments and conducting the tours, it's up to you to ensure that your home is always in tip-top condition. Hopefully, you'll be able to enlist your family's help in picking up clothes, putting dirty dishes in the dishwasher, and cleaning up after themselves. If you have small children, they will undoubtedly need assistance in putting away their toys and making their bedrooms look civilized! Here are a few guidelines to keep in mind when getting ready for house showings:

  • Cleanliness (or a lack thereof) will be one of the many things that house hunters notice. While your house may meet their requirements for number of bedrooms, bathrooms, and overall layout, they could quickly lose interest if your floors, countertops, and sinks are visibly dirty.
  • Pets can be a potential issue if your home is scheduled for a showing. Not only can dogs be a distraction if they bark a lot or have other undesirable behaviors, but some people are allergic to dogs and cats. The ideal solution is for a friend, family member, or neighbor to take care of your dog while the house is being shown. Unfortunately that's not always possible. Sometimes confining your dog to a fenced-in back yard (briefly) or a comfortable crate that they're accustomed to may be a viable, short-term solution. Several factors would come into play, including the weather, the temperament of your dog, and whether it's going to bother the neighbors by being outside.
  • Doing your best to eliminate clutter throughout the house is another strategy for making the best possible impression on potential buyers.

Protecting Your Valuables and Privacy

Another priority that some homeowners forget is to hide valuables, such as jewelry, mobile devices, checkbooks, and cash. It's also a good idea to make sure your computers are password-protected, and that you turn them off before leaving the house. If you have any concerns about security during home showings, you might want to hide computers, personal items, and yesterday's mail in a secure place. Although most people touring your house will only be interested in its features, décor, and condition, it's always good to exercise a little caution when opening your house up to the public.





Posted by RE/MAX Executive Realty on 9/18/2016

Although a home seller might commit significant time and resources to stage the interior of his or her home, it also is important to remember that homebuyers will want to check out your residence's exterior. As a result, you may want to consider staging your home's exterior in addition to your residence's interior. Staging your home's exterior can be simple – here are three tips for home sellers to stage a house's exterior effectively: 1. Spruce Up Your Front Lawn. A front lawn that is loaded with crabgrass and weeds is unlikely to help your house garner attention from homebuyers. Fortunately, there are many fast, efficient ways to spruce up your front lawn's appearance. For instance, mowing and watering your front lawn regularly is sure to help improve its appearance. Don't forget to use fertilizer and weed control products to further enhance your front lawn's appearance, either. When in doubt, hire professional landscapers to help you spruce up your front lawn. These landscaping experts will be able to bolster your front lawn's appearance instantly, and ultimately, boost your chances of generating substantial interest in your residence. 2. Improve Your Exterior Lighting. Ideally, you'll want to make your front entrance warm and inviting. And with the right lighting, you'll be able to impress homebuyers any time they check out your house. Pendant lighting, for example, can be hung with ease and will help you boost your home's curb appeal. This lighting will allow you to illuminate the front of your residence at night, ensuring homebuyers who drive by will be able to get a good look at your home. Furthermore, wall lighting can be placed near exterior doorways and will look and perform great day after day. Like pendant lighting, wall lighting often is easy to install and can make a world of difference in the eyes of homebuyers. 3. Clean Up Your Driveway. A driveway that is filled with chips and cracks may do more harm than good, particularly for a home seller who wants to generate plenty of interest in his or her residence. However, a home seller who spends some time improving the appearance of his or her house's driveway is sure to transform the driveway from a home selling liability into an asset. Repaving your driveway always represents a valuable option, as this will enable you to enhance your driveway's appearance immediately. Also, installing interlocking stones or stamped concrete may prove to be a viable option, especially if you want your driveway to stand out to homebuyers. Staging your house's exterior is worthwhile, and a home seller who devotes the time and resources to improve his or her home's exterior may be able to reap the benefits of a quick sale. Do what it takes to transform your home's ordinary exterior into one that will sparkle consistently. By doing so, you can boost your house's curb appeal and differentiate your residence in a highly competitive real estate market.







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